Monday, September 15, 2008
DMA - makes my green hurt
I signed up for a free online spew offered by the Direct Marketing Association in July. Turned out I wasn't able to jack in during the allotted time. No big deal, it was free. Or was it. I received an invoice. An invoice for zero dollars. The DMA spent 42¢, a sheet of paper, and a number 10 envelope to let me know I don't owe them a dime. Is this a sneaky new marketing scheme I missed the memo on? Good one, totally got me guys! I feel your brand awareness blossoming in my subconscious.
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